Smart Needle
Daimler AG
Trying to drive a normal car through a big city nowadays is like trying to thread a needle. But a smart car, due to its small size and agility, can weave its way through the city like no other car can.
To bring this idea to life, we took the iconic features of three of Europe’s most famously crowded cities and recreated them as needles.
These pieces of illustration are full of stories, crowded streets and narrow alleyways, that visualise the challenges for drivers today in a big city.
Daimler AG
Trying to drive a normal car through a big city nowadays is like trying to thread a needle. But a smart car, due to its small size and agility, can weave its way through the city like no other car can.
To bring this idea to life, we took the iconic features of three of Europe’s most famously crowded cities and recreated them as needles.
These pieces of illustration are full of stories, crowded streets and narrow alleyways, that visualise the challenges for drivers today in a big city.
