Forever Lasting Moments
Deutsche Umwelthilfe
Single-use plastics are, hence the name, only used once – and only for about 12 minutes total. However, it takes up to 450 years for these items to decompose, and even then, some plastic will still remain. 79% of the plastic waste ever produced now sits in landfills.
To show the long-term impact that single-use plastics have on the environment, we put centuries of decomposing into perspective. Using actual iconic pictures from historical events, we show the single-use plastics hiding within, generating awareness that while the circumstances themselves created moments that are long-gone, the plastics are still here—and will be for centuries to come.
1x Bronze Lion at Cannes Lions 2021
2x Shortlist at Cannes Lions 2021
1x Gold ADC Festival 2021
1x Silver ADC Festival 2021
1x Bronze Pencil at OneShow2021
2x Merit at OneShow 2021
2x Bronze at Cresta Awards 2020
Deutsche Umwelthilfe
Single-use plastics are, hence the name, only used once – and only for about 12 minutes total. However, it takes up to 450 years for these items to decompose, and even then, some plastic will still remain. 79% of the plastic waste ever produced now sits in landfills.
To show the long-term impact that single-use plastics have on the environment, we put centuries of decomposing into perspective. Using actual iconic pictures from historical events, we show the single-use plastics hiding within, generating awareness that while the circumstances themselves created moments that are long-gone, the plastics are still here—and will be for centuries to come.
1x Bronze Lion at Cannes Lions 2021
2x Shortlist at Cannes Lions 2021
1x Gold ADC Festival 2021
1x Silver ADC Festival 2021
1x Bronze Pencil at OneShow2021
2x Merit at OneShow 2021
2x Bronze at Cresta Awards 2020
